Restoring Planogram Compliance in Remote Geographies
How a top national agency leveraged HireApp to secure coverage for 85 dispersed retail locations.
85% → 90% Compliance
85 Locations Covered
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Location
Rochester, NY
Industry
Retail Merchandising
Roles
Retail Merchandisers
Our client is one of the largest national, non-broker retail services agencies in the United States, providing comprehensive in-store execution, consulting, and technology services to top-tier retailers and brands. Their operations rely on precise execution of merchandising standards. This specific project involved a critical, time-sensitive "reset wave" requiring planogram updates across 85 distinct retail stops to support the brand partners within their network.
Problem
The primary challenge for this agency was securing labor for stores located outside the immediate Rochester metropolitan area. Because many stops were in smaller towns and rural zones, the client's previous third-party labor providers struggled to source local talent. This resulted in significant coverage gaps, where contractors simply could not be found to service these remote locations. Before partnering with HireApp, the previous provider left 40% of the scheduled store visits completely unvisited due to an inability to fill the shifts. The impact was severe: to salvage the project, the client was forced to divert their expensive full-time staff to cover these open routes, causing significant operational friction and delaying other critical tasks.
Solution
To tackle this challenge, HireApp deployed our marketplace technology to identify and mobilize skilled merchandising talent residing directly within these harder-to-reach zip codes. Unlike traditional agencies limited to city centers, HireApp's platform instantly matched the client with vetted local contractors ready to execute the planogram resets. We focused on eliminating the "no-show" culture by connecting the client with rated, reliable contractors who could service the dispersed locations immediately, ensuring that the brand standards were met without requiring the client to deploy their internal full-time teams.
Results
Contractors from HireApp successfully reversed the trend of missed visits, driving an immediate turnaround in execution. We increased the rate of completed planogram resets to 85% in the first week of the wave, climbing to 90% compliance by the second week. By closing the coverage gap in these challenging rural markets, HireApp proved that our on-demand network delivers the reliability needed to keep complex merchandising schedules on track, regardless of geography.
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